RUNWAY SHOW 2023

SET IN GERMANYS CAPITAL BIGGEST MOVIE THEATRE, THE FIRST BY-OEM RUNWAY SHOW WAS PRESENTED IN THE ZOO-PALAST BERLIN AT THE 23TH SEPTEMBER 2023.

SHOWCASING THE FIRST RELEASE OF THE FURTHER GOING COLLECTION “SELBSTINSZENIERUNG“ ALONG WITH UNRELEASED SAMPLES AND UPCOMING PRODUCTS, THIS RUNWAY INTRODUCED THE FUNDAMENTAL IDENTITY OF BY-OEM TROUGH VISUALS, SOUNDS AND STYLINGS.

EVERY LOOK IS ASSEMBLED TO DESCRIBE DIFFERENT PERSONALITYS AND STYLING DIFFERENT SILHOUETTES, WITH THE IDEA OF CREATING CONTRARY PROPORTIONS.

LOOK 1

ANNA

LOOK 2

NOVA

LOOK 3

KAYA

LOOK 4

JALEN

LOOK 5

MBAYA

LOOK 6

CHEYENNE

LOOK 7

NICLAS

LOOK 8

CHRISTINA

MORE DETAILED LOOKS ON INSTAGRAM

CREATIVE DIRECTION BY OEM

SOUND - ISIDOR FREYNHAGEN
STYLING - PARIS ALAHO / OSCAR E. MÜLLER
PHOTOGRAPHY - PAULINE BATVYBES
GRAPHICAL EDIT - OSCAR E. MÜLLER

RUNWAY SHOW PHOTOGRAPHY BY KARSTEN BONNAIRE